970 × 250 placeholder image
This page makes 970 × 250 px placeholder images, the Billboard size. It is the big banner under a site header, tall enough for an image and a short message. It is a 3.88:1 landscape image of 0.2 megapixels. Pick a colour below and download it, or add it to a batch.
Live preview
Size
Up to 8192 px on a side and 16.8 megapixels in total.
Style
Fill
Pattern
Label
Colour
rgb(59, 130, 246) · hsl(217, 91%, 60%)
Suggested colours
Shades of this colour
File
Tokens: {width} {height} {size} {color}
Copy as code
Paste the placeholder straight into HTML or CSS. It uses the format chosen above (PNG); SVG gives the shortest text.
Batch download
Collect several sizes, then save them all as one PNG ZIP. Up to 60 images.
The queue is empty. Add the image you see above, or a whole set of ready-made sizes in the current colour and style.
Similar placeholder sizes
How it works
Choose a size
Pick a ready-made size from the list, such as a hero, an Open Graph image or an ad slot, or type your own width and height. Lock the ratio to keep the shape while you resize.
Pick a colour
Use a suggested colour, a shade of your current colour, the colour picker, or type any hex, rgb or hsl value. The preview updates as you type.
Add a style if you want one
Keep it flat, add a soft gradient or a subtle pattern, and turn on a label that shows the size. The label is always black or white, whichever is easier to read.
Download
Choose PNG, WebP, JPG or SVG and press Download. The file is made on your device and named from the size and colour, so it is easy to find and replace later.
Questions about 970 × 250 images
What size is the Billboard placeholder?
It is 970 × 250 px, a 3.88:1 landscape image of 0.2 megapixels. Large banner under the header.
What is the 970 × 250 size used for?
It is the big banner under a site header, tall enough for an image and a short message. It is listed under ad sizes in the ready-made sizes.
Should I make the 970 × 250 image bigger?
For sharp results on high-density screens, use 1940 × 500 px, which is twice the width and height. Type those numbers into the size fields. It is much larger than a leaderboard, so check your ad network accepts it.
How heavy is a 970 × 250 placeholder?
A flat-colour SVG of 970 × 250 px is only about 140 bytes, small enough to paste as a data URI. A decoded raster version needs about 947 KB of memory, which is light for any device.
Can I choose another colour or format for 970 × 250?
Yes. Choose any colour, a gradient, a pattern or a label, and save it as PNG, WebP, JPG or SVG. By default the file is called placeholder-970x250-3b82f6.png. Ad networks set their own limits for file weight and format, so check their rules before you build the final creative at this size.
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