728 × 90 placeholder image
This page makes 728 × 90 px placeholder images, the Leaderboard size. It is the wide banner that runs across the top of a page, one of the longest-standing ad formats. It is a 8.09:1 landscape image of 0.066 megapixels. Pick a colour below and download it, or add it to a batch.
Live preview
Size
Up to 8192 px on a side and 16.8 megapixels in total.
Style
Fill
Pattern
Label
Colour
rgb(59, 130, 246) · hsl(217, 91%, 60%)
Suggested colours
Shades of this colour
File
Tokens: {width} {height} {size} {color}
Copy as code
Paste the placeholder straight into HTML or CSS. It uses the format chosen above (PNG); SVG gives the shortest text.
Batch download
Collect several sizes, then save them all as one PNG ZIP. Up to 60 images.
The queue is empty. Add the image you see above, or a whole set of ready-made sizes in the current colour and style.
Similar placeholder sizes
How it works
Choose a size
Pick a ready-made size from the list, such as a hero, an Open Graph image or an ad slot, or type your own width and height. Lock the ratio to keep the shape while you resize.
Pick a colour
Use a suggested colour, a shade of your current colour, the colour picker, or type any hex, rgb or hsl value. The preview updates as you type.
Add a style if you want one
Keep it flat, add a soft gradient or a subtle pattern, and turn on a label that shows the size. The label is always black or white, whichever is easier to read.
Download
Choose PNG, WebP, JPG or SVG and press Download. The file is made on your device and named from the size and colour, so it is easy to find and replace later.
Questions about 728 × 90 images
What size is the Leaderboard placeholder?
It is 728 × 90 px, a 8.09:1 landscape image of 0.066 megapixels. Wide banner at the top of a page.
What is the 728 × 90 size used for?
It is the wide banner that runs across the top of a page, one of the longest-standing ad formats. It is listed under ad sizes in the ready-made sizes.
Should I make the 728 × 90 image bigger?
For sharp results on high-density screens, use 1456 × 180 px, which is twice the width and height. Type those numbers into the size fields. Only about 90 px of height is available, so use one line of text at most.
How heavy is a 728 × 90 placeholder?
A flat-colour SVG of 728 × 90 px is only about 137 bytes, small enough to paste as a data URI. A decoded raster version needs about 256 KB of memory, which is light for any device.
Can I choose another colour or format for 728 × 90?
Yes. Choose any colour, a gradient, a pattern or a label, and save it as PNG, WebP, JPG or SVG. By default the file is called placeholder-728x90-3b82f6.png. Ad networks set their own limits for file weight and format, so check their rules before you build the final creative at this size.
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Sifency is a small studio that builds themes, plugins and web apps. These tools began as the things we kept needing ourselves, so we tidied them up and left them open for everyone. There is nothing to sign up for.