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Build a brand palette from an image

A brand palette needs more than five swatches. Start from the picture that sets the tone, keep the colours that fit, and add tonal scales so every colour has light and dark partners. Nothing is uploaded: your image stays in your browser.

Drop an image here

Or paste one with Ctrl+V. PNG, JPG, WebP, GIF, AVIF or BMP, up to 25 MB.

More palette ideas

How it works

  1. Add an image

    Drop a picture on the page, paste it with Ctrl+V, or browse for a file. A logo, a photo, a screenshot or a product shot all work.

  2. Choose how many colours

    Pick 4, 6, 8 or 10. The most common colours come first, with the share of the image each one covers, so you can see which colour leads.

  3. Pick, scale and copy

    Click the image to pick any exact pixel with a magnifier, open an eleven-step tonal scale for any colour, and show the colours as HEX, RGB, HSL or OKLCH.

  4. Export it

    Copy the palette as CSS variables, a Tailwind theme, SCSS, JSON or plain text, download it as a file, or save a PNG strip of the colours.

Questions about a brand palette

How do I get a brand palette from an image?

Add your image, and 8 colours are chosen for you. You can change that to 4, 6, 8 or 10. Then open Export, choose JSON with tonal scales and copy the code. Choose one main colour, one accent and the neutrals, then drop the rest. A palette this small is easier to keep consistent.

How do I keep a brand palette consistent across tools?

Export it once as JSON, keep that file in your project, and generate CSS or Tailwind values from it, so every tool starts from the same numbers.

How many colours should a brand palette have?

Eight colours gives you room to choose. Pick a few, then use the pixel picker to add anything the picture hides in small areas.

Is the image I use for my brand palette uploaded?

No. The picture is read by your own browser in a background worker, so your brand palette stays private and the page keeps working offline once it has loaded.

Next step

Check that these colours are readable

A palette looks fine until text sits on it. Test any pair from your palette against WCAG AA and AAA, and get the closest passing colour when one fails.

Open the Contrast Checker
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About these tools

Small tools, made by Sifency

Sifency is a small studio that builds themes, plugins and web apps. These tools began as the things we kept needing ourselves, so we tidied them up and left them open for everyone. There is nothing to sign up for.